Increase Sales Through Successful eMarketing

Email Marketing Successful email marketing is more than setting up a distribution list in Outlook and sending a broadcast email to all your contacts asking them to buy something from you.  Successful email marketing is a strategic process that can and will: Increase your sales Reduce your marketing costs Build customer loyalty Shorten your sales cycle Generate more referrals Save time by automating your marketing Maximise Branding Penetration Email marketing is the most  immediate, flexible and cost effective marketing tool available in business today. Thats why so many businesses are doing it.  But very few businesses are doing it as well as they possibly could. You can now take advantage of our powerful Email Marketing / Database Management System. There are three steps to developing your email marketing program: 1. Create your customer database 2. Send your email campaigns 3. Measure your results The right strategy for your business will depend on your marketing objectives, your tarket markets and the nature of your business. What You Should Expect from an Email Marketing System Build your database using web based data capture forms -implemented on websites, in emails, on desktop computers through multiple departments Generate lead reports  - auto triggers to customers and enquirers Segmentation of your database- the ability to profile customers and define campaigns based on customer preferences Management of your database- ability to manage your database keeping all the information up to date, un-subscribes, bounce handling etc. Creation of Email campaigns - ability to create highly graphic rich media emails / plain text emails inserting links, images etc as if creating a web page Send High Volumes of Data - easy distribution that doesn't tie up internal networks or those of your ISP Track and Analyse Campaign Activity - reports detailing number of delivered and opened emails, undelivered mails, bounces, unsubscribes, forwards to friends, click through rates etc.   Developing your Email Marketing Program Contacts - You will have lists of contacts including prospective customers, existing customers, suppliers and staff all sorted into databases with comprehensive information about each and every one of them.   What you Should Be Aiming For Ability to Target - You will have segmented those databases in ways that allow you to target campaigns to the individual needs, interests and purchasing habits of specific customer groups. Email Campaigns - You will have created a series of high-quality email templates you will use regularaly to send campaigns that drive sales, reduce your marketing costs and increase customer loyalty Automated Trigger Based Emails/Lead Reports You will have developed a closed loop lead management system that encourages enquiries, directs leads to the right areas of your company for instant action, automates responses, enhances your professional credibility and brings bottom line results